Tiffany&Co.
Yunidraw @lvmh
I tried to express Tiffany & Co. jewelry through an illustration, applying the pattern of diamonds to the exterior of a building. Instead of incorporating the typical diamond shape, I aimed to capture the ”sparkle“ pattern that diamonds possess.
The illustration of Tiffany & Co. jewelry using the diamond pattern on the building‘s exterior is sure to captivate viewers. It effectively conveys the characteristic ”sparkle“ of diamonds while emphasizing Tiffany’s tradition of valuing brilliance over carats. Particularly noteworthy is the representation of Tiffany‘s setting, known for its six-prong design.
Furthermore, Tiffany & Co. stands out among American companies for producing luxury goods, maintaining unexpected prominence. The fact that the company has a longstanding and intimate relationship with the U.S. federal government adds an intriguing layer of information. The mention of Tiffany products being used in the design of U.S. currency and high-end tableware in the White House underscores the brand’s rich history and influence.
Through the illustration, I endeavored to visually depict Tiffany & Co.‘s distinctive brand identity and history.
This is an artwork that reimagines the vintage Tiffany & Co. building shape from the past. It's currently in the process. Based on home & accessory items, I've attempted to create a three-dimensional space by dividing it into living room, kitchen, and a table area for additional enjoyment. The goal is to enhance the visibility of Tiffany & Co. home and accessory objects through strategic spatial arrangement and key image creation. In the business context, this is an ongoing stage in the project.